Exhibitor Resources

Dates/Venue

Australian Manufacturing Week will be held at Melbourne Convention and Exhibition Centre, Melbourne Australia from 8th to 11th March 2022.

Move In

Exhibitors will be provided with specific move in times depending on their set up requirements and their location within the exhibition halls.

Thursday 3rd March – limited access for heavy lifts
Friday 4th March – limited access for heavy lifts and custom stand builds
Saturday 5th March – limited access for heavy lifts and custom stand builds
Sunday 6th March – limited access for heavy lifts and custom stand builds
Monday 7th March – general move in (8am – 8pm)

Expo Opening Times

Tuesday 8 March 2022: 10am – 6pm
Wednesday 9 March 2022: 10am – 6pm
Thursday 10 March 2022: 10am – 8pm
Friday 11 March 2022: 10am – 4pm

Move Out

Detailed move out instructions will be provided directly to all exhibitors via email.

Exhibitor News

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Unauthorised Directories – Organisations have been known to prey on our exhibitors requesting the confirmation of their data for a “free of charge” insertion in different on-line directories and catalogues. With the exception of staff from Map Your Show and AMTIL, these companies are absolutely not linked either to our exhibition or to the organisers or related contractors and they are not authorised to use our name or logos in any form whatsoever. Please pay careful attention to any commercial proposals received by companies such as: EVENT.FAIR, EVENTANDFAIR.ORG, EXPO GUIDE S.C., FAIRGUIDE.COM, EXPO-GUIDE.COM, 10times.com

Attendee Lists – we have noticed a lot more scammers approaching exhibitors over the past year offering to sell attendee/visitor lists to our events. Please note that this is a SCAM and we do not recommend engaging in any way. XPO Exhibitions do not on-sell our attendee data to any other party – therefore the Attendees List being offered is NOT legit.  We offer a phone or tablet Leads App at each of our Shows (to exhibitors only). These allow an exhibitor to capture contact data from attendees that consent to scanning their badge on your stand only.  If you have any concerns or queries, please do not hesitate to contact us to clarify.

Venue & Stand Information

Australian Manufacturing Week will be held at Melbourne Convention and Exhibition Centre, Melbourne Australia

For security reasons, exhibitors will not be permitted access to their stands outside the build up / pull down and exhibition open hours unless arrangements have been made with AMTIL. When on-site please visit the Organiser’s Office to let event management know if you plan to arrive early or leave late during the exhibition

Access into the halls during move-in and move-out is via the loading dock. Accessed from Normanby Road, Southbank and located at the rear of the Exhibition Centre, this loading dock runs the full length of the building. Traffic on the dock flows in one direction. A 30-minute parking limit applies for drop-off/pick-up of goods during the move-in/move-out process.

Vehicles are not permitted to park on either loading dock at any time. Vehicles will not be admitted to the loading dock during exhibition hours unless special arrangements have been made with AMTIL.

The Melbourne Exhibition Centre Loading Dock is a Self-Servicing loading Dock.  No goods will be accepted on behalf of exhibitors by the Melbourne Exhibition Centre.  Goods must not be sent to the Loading Dock before the scheduled times for the move-in of your exhibition and must be collected by the end of the official move-out time. There is no storage for exhibitors at the Melbourne Exhibition Centre.

Access to the exhibition halls is from 8 am daily. For security reasons exhibitors will not be permitted access to their stands outside the move-in, move-out and exhibition open hours unless arrangements have been made with AMTIL.

Stands demonstrating large machines will receive a more detailed move-in schedule arranged through the freight forwarding contractor. This will be distributed closer to the event date and will contain specific times for move-in.

Canvassing or soliciting for business by non-exhibitors or unauthorised personnel is strictly prohibited. Persons engaging in these activities will be asked to leave the exhibition venue. Please report instances of this activity to AMTIL at their onsite Customer Service Centre.

No attachment, fitting, fixture or defacement is to be made to the flooring, ceilings or the internal or external walls of the building.  Display material of any kind is not to be affixed to or hung from the walls nor is any ladder or other device whatsoever to be affixed to or suspended from any overhead wiring without the prior written consent from the Organisers.  No nail, screw or other device is to be driven into, nor are holes to be bored into any pillar or other part of the building.

Ceiling height – clear height below air conditioning ducts in the hall is 11.5m.  Entry doors from the loading bays are roller doors with a clear opening of 7m high x 8m wide.

As trade fairs are BUSINESS EVENTS, and based upon attitudes expressed from past research, children under the age of 14 years will not be admitted into the exhibition unless under the strict supervision of a parent.  Student groups will only be allowed entry by prior arrangement with the organiser. During move-in and move-out no children are permitted on the loading dock or in the exhibition halls whatsoever. Children who arrive on the loading dock will be required to remain in a vehicle with adult supervision.

Exhibitor displays that include helium balloons or naked flames as part of their exhibit are required to submit a proposal in writing to the Melbourne Convention and Exhibition Centre Exhibitor Services department at exservices@mcec.com.au  briefly outlining the purpose of the display and how it will be used. Please refer to the following procedures as a guideline.

Helium Balloons

Exhibitors planning to use helium balloons as part of their exhibit are required to obtain approval. All balloons must be securely tethered to the stand. Charges apply to retrieve loose balloons from the Melbourne Convention and Exhibition Centre ceiling.

Naked Flame

Any activity requiring the use of a naked flame including but not limited to candles and cooking demonstrations require approval from the event organiser prior to the event. A Fire Warden may also be required, please liaise with you event organiser to discuss any applicable charges.

Gas cylinders

Exhibitors requiring the use of gas cylinders must submit full details to their event organiser at least seven days prior to their event. Each application will be assessed by the event organiser for approval and to confirm if there is adequate storage available at MCEC. Gas cylinders delivered on-site may be refused if the delivery was made without prior approval or if the representative of the exhibition stand is not present to accept the cylinders.

LPG cylinders shall not exceed 9kg in size with a maximum of two per 3m x 3m stand. The installation and use of gas appliances and gas cylinders shall be undertaken in accordance with the relevant acts, regulations and Australian Standards as amended from time to time.

Storage of LPG cylinders

All LPG cylinders and flammable liquids need to be removed from the exhibition area overnight and stored in the gas cage in the Exhibition Centre Loading Dock. The exhibitor is responsible for moving the cylinders to and from the gas cage in conjunction with the MCEC Log.

 Please contact AMTIL Head of Events Kim Banks at kbanks@amtil.com.au for further information or assistance.

Should your exhibit feature any of the items listed below please contact AMTIL for further information on the safety steps you may need to take, or written approvals that you may need to gain:

  • A second storey: Certification by an engineer is required for stands of two storeys or more where the second or subsequent storey will be occupied.
  • A solid ceiling or roof area more than 18 square metres.
  • A structure more than 3 metres high.
  • A motor vehicle.
  • Dangerous Goods as listed in the Dangerous Goods (Storage and Handling) Regulations 2000.
  • A discharge of noxious waste.
  • Lighting lower than 2.2 metres above floor level.

All portable light fittings used in the MCEC are required to have Certificate of Approval or Suitability from an Australian or New Zealand Electrical Safety Regulator.

Proposals to use flammable gas and/or naked flames on any exhibit must be approved in writing by the Venue Management at least one month prior to the first day of move-in.

Flammable liquids may be used as part of an exhibit display within certain guidelines approved by the Venue Management.

Fire extinguishers and venue firefighting equipment must be visible and accessible at all times and must not be removed from their correct location. Display stands / materials must not obscure or hinder access to firefighting equipment. Should the construction of a stand create a potential smoke lock area or create an area not serviceable by the existing sprinkler systems, the Venue Management may require the exhibitor to install a smoke detection or sprinkler system, emergency and exit lighting and exit systems on their stand.

The Centre has first aid supplies situated in each hall. A fully equipped First Aid Room is located on site and first aid trained staff can be contacted through any house phone, or by contacting any security officer. 

Floor Loadings: 20kpa or two tonnes per square metre. The floor slab can be used to support significant applied loads provided certain limitations are applied.

MCEC has sole catering rights for the sale and/or distribution of any food or beverage product that will be consumed on-site. Use of any external food and beverage provision including sampling must be approved by both the event organiser and MCEC in writing prior to the event, and external supply charges may be applicable. Anyone without prior approval will be unable to provide food or beverage onsite.

The Centre reserves the right to remove any food and beverage not authorised by the Centre. The Centre can assist exhibitors with any requirements for hospitality.

Move-out Etiquette/Information

To provide a smooth and safe move out for all exhibitors and contractors the following move out plan has been implemented. Exhibitors are not permitted to dismantle stands / remove merchandise / or remove boxes from the storage area prior to the official closing of the exhibition at 4pm on the last day of the event. Further instructions on the move-out process will be issued to all exhibitors during the exhibition.

The Melbourne Convention & Exhibition Centre is a non-smoking venue.

The Melbourne Convention and Exhibition Centre has the sole catering rights to all food and beverage products.  Exhibitors are not permitted to bring food and beverage into the MCEC from outside sources.

Motor vehicles (including Electric and hybrid cars) that come on-site for display at events require prior approval from MCEC and must adhere to the safety guidelines below:

  • Vehicles in exhibitions cannot be started and run without prior permission from MCEC.
  • Flooring must be protected by drip trays under each vehicle.
  • Under no circumstances is fuel to be decanted or vehicles filled in the Loading Docks or within MCEC.
  • Ignition keys are not to be left in the vehicle and are to be strictly controlled by the exhibitor during the exhibition.
  • Every car must have at least 1 x 2.3kg, A:B:(E) dry powder extinguishers mounted in a prominent location in accordance with relevant Australian Standards.
  • All vehicle bump in/out must be discussed with the event organiser and approved by MCEC.
  • The motor vehicle fuel filter cap must be either sealed or secured to prevent the easy removal of the fuel cap by unauthorised persons.

Motor vehicles powered by flammable gas (LPG) may be displayed under the following conditions:

  • LPG powered motor vehicles must have their systems fitted in accordance with relevant Australian Standards for LPG gas fuel systems for vehicle engines.

Please contact AMTIL Head of Events Kim Banks at kbanks@amtil.com.au if you wish to display a vehicle on your stand.

As a general rule the MCEC Operations or Logistics Manager will endeavour to inspect all stands to ensure that they are safe and do not pose a hazard to any user at MCEC. MCEC reserves the right to request modification or close any stand which is deemed to be a safety hazard.

Custom stand plans and upgrades will need to be approved by the organiser. For more in-depth information around Stand Design please refer to the MCEC Operations Manual here or liaise with the event organiser directly.

Stand materials

  • Must not cause dampness, stain or be readily ignitable.
  • Must not be capable of emitting toxic fumes should ignition occur.
  • Crepe paper, corrugated cardboard, straw, hay, untreated hessian, untreated material fabrics or PVC sheet (except on floors as a protective membrane) requires prior approval from MCEC.
  • Sawdust, tan bark or wood chips of reasonable size may be used to decorate floors, with the
  • below considerations:
  • A protective membrane is laid first and chips are kept slightly moist at all times.
  • A fire extinguisher must be provided by the exhibitor and be placed in a prominent location on the stand.
  • Any fabric used in the construction or decoration of a stand, including the stand ceiling, must be treated with a fire retardant. MCEC will require proof of treatment.
  • Moving machinery or equipment likely to injure a member of the public or a swimming pool or spa containing water, must be separated from the public by a physical barrier and supervised at all times.
  • Fountains, aquariums, spas, rock pools and swimming pools can be displayed, provided suitable provisions are made to prevent water leakage onto the floor.
  • No core drilling or fixing into any floor or wall is permitted.

Stand height

Any stand with a height greater than 2.4m or stands designed to support weight other than light advertising material are required to be certified safe by a relevant, qualified engineer and stand drawings supplied to the organiser for approval by the venue.

Stand flooring

Flooring that is between 32mm and 115mm high requires a bevelled edge which does not exceed an angle of 30 degrees or a grading of 1:1.4. This bevelled edge is to be incorporated within the stand space and not encroach into the aisle.

All flooring that exceeds 115mm in height is deemed to be a step. If the stand is to be occupied by the general public or exhibition attendees, a ramp must be provided within the allocated stand space.

Stand visibility

MCEC requires all stands to be open for visual inspection at all times.

No stands are to be covered or blocked by fabric or material at any time as this can be a fire safety hazard.

MCEC will conduct regular stand visual safety inspections and need to be able to sight the stand build.

All stands must be fully staffed, operational and exhibits displayed to visitors during the open times of the exhibition. The exhibitor may not undertake, or cause to be undertaken, any activity which, in the opinion of AMTIL, is likely to cause any annoyance to visitors or other exhibitors.  In particular, audiovisual display equipment must be positioned and the sound level so adjusted as to comply with these requirements.  All activities of exhibitors and their staff must be confined to the stand site allocated.  No advertising or canvassing for business may take place elsewhere in the exhibition area. Exhibitors are asked to familiarise themselves with the AMW terms and conditions to ensure they adhere to these guidelines during the exhibition.

Unless otherwise arranged with AMTIL, all items required for exhibiting purposes must be delivered before the show opens or after the show closes each day.

All display material, furniture and selling aids must be kept within the perimeter of your stand.

No exhibitor is allowed to sub-let or allocate space on their stand to another company without prior consent from AMTIL. Non-approved exhibits will be asked to remove their displays from the exhibition.

Every piece of electrical equipment that is brought on-site must be tested and tagged in accordance with AS/NZS 3760 prior to use. Electricians will be available on site during move in to test leads and cables.

Exhibitors must ensure that all loose cables are secured to avoid tripping hazards.

Under no circumstances may exhibitors nail or screw any article or display to the stand walls which may damage the walls. Any damage caused to panels will be charged to the exhibitor.

Under no circumstances may the toilet areas of the building be used for obtaining water, disposing of unwanted waste or washing of paintbrushes etc.  Provision will be made inside the exhibition area for exhibitor’s wash and disposal areas.

It is the responsibility of the exhibitor to arrange connection from the service pit to equipment.  AMTIL will provide a licenced plumber on site to assist with connections as necessary. Please pre-book your plumbing requirements using the order form in the exhibitor manual. Please book early to avoid last minute bookings made on site during move-in process. Late bookings result in delays for all exhibitors.

Melbourne Exhibition Centre Fittings

Cold water and waste systems are provided for use by exhibitors with outlets in each of the primary floor pits.  Water is provided at a flow rate of 0.3 L/s in each primary floor pit and a waste outlet with a discharge rate of 6 L/s is also provided.  If water is required at a greater flow rate, the operator may connect to more than one service pit, i.e. use two or three hoses.

Exhibitors requiring hose connections for water will need to provide a pressure hose (domestic garden hoses are not permitted) and a (15mm) ½” female threaded BSP fitting. A drain with grate is provided in the primary service pits. To connect to waste disposal exhibitors require a 40mm diameter BSP female socket.

To connect to compressed air supply, exhibitors require a 15mm (½”) male connector to match a 15mm (female outlet) ball valve.  Compressed air is of normal industrial quality. Regulators, filters and lubricators are to be provided by the exhibitor as required.  The MCEC can provide 25L/s (normal air @ 02-3C, 7 Bar pressure) to any 5000 sqm, exhibition space.  Should a larger flow rate be required please contact Kim Banks at kbanks@amtil.com.au

All working machinery must have hand protection equipment erected to conform to the Health Commission and Occupational Health & Safety regulations. Demonstration staff must also be fitted with personal protection equipment. Those exhibitors who will have machinery operating and require removal of finished products from the venue should contact the Organisers to make special arrangements. Any excessive amounts of waste material must also be removed periodically from the exhibition site in order to comply with fire regulations.

Plant and equipment

All plant and equipment, including electrical tools brought into MCEC, must be adequately constructed, and fitted with any safety devices required by state and federal laws.

Machinery must be used only for its intended function.

Machinery requiring foundations must be mounted on appropriate bases.

Core drilling or fixing into the floor is not permitted.

Operation of plant and equipment

Plant and equipment operators must carry a current WorkSafe Victoria Licence to perform high-risk work, or a national equivalent in the relevant class.

MCEC reserves the right to request evidence of competency at any time. All plant operators must comply with relevant standard operating procedures required by state or federal laws or regulations and must abide by any instructions made by MCEC.

As a general rule the Melbourne Convention & Exhibition Centre (MCEC) Operations or Logistics Manager will endeavour to inspect all stands to ensure that they are safe and do not pose a hazard to any user at MCEC. MCEC reserves the right to request modification or close any stand which is deemed to be a safety hazard.

Custom stand plans and upgrades will need to be approved by the organiser. For more in-depth information around Stand Design please refer to the MCEC Operations Manual here or liaise with the event organiser directly.

Stand materials

  • Must not cause dampness, stain or be readily ignitable.
  • Must not be capable of emitting toxic fumes should ignition occur.
  • Crepe paper, corrugated cardboard, straw, hay, untreated hessian, untreated material fabrics or PVC sheet (except on floors as a protective membrane) requires prior approval from MCEC.
  • Sawdust, tan bark or wood chips of reasonable size may be used to decorate floors, with the
  • below considerations:
  • A protective membrane is laid first and chips are kept slightly moist at all times.
  • A fire extinguisher must be provided by the exhibitor and be placed in a prominent location on the stand.
  • Any fabric used in the construction or decoration of a stand, including the stand ceiling, must be treated with a fire retardant. MCEC will require proof of treatment.
  • Moving machinery or equipment likely to injure a member of the public or a swimming pool or spa containing water, must be separated from the public by a physical barrier and supervised at all times.
  • Fountains, aquariums, spas, rock pools and swimming pools can be displayed, provided suitable provisions are made to prevent water leakage onto the floor.
  • No core drilling or fixing into any floor or wall is permitted.

Stand height

Any stand with a height greater than 2.4m or stands designed to support weight other than light advertising material are required to be certified safe by a relevant, qualified engineer and stand drawings supplied to the organiser for approval by the venue.

Stand flooring

Flooring that is between 32mm and 115mm high requires a bevelled edge which does not exceed an angle of 30 degrees or a grading of 1:1.4. This bevelled edge is to be incorporated within the stand space and not encroach into the aisle.

All flooring that exceeds 115mm in height is deemed to be a step. If the stand is to be occupied by the general public or exhibition attendees, a ramp must be provided within the allocated stand space.

Stand visibility

MCEC requires all stands to be open for visual inspection at all times.

No stands are to be covered or blocked by fabric or material at any time as this can be a fire safety hazard.

MCEC will conduct regular stand visual safety inspections and need to be able to sight the stand build.

Stands requiring additional safety precautions

Should your exhibit feature any of the items listed below please contact AMTIL for further information on the safety steps you may need to take, or written approvals that you may need to gain:

A second storey: Certification by an engineer is required for stands of two storeys or more where the second or subsequent storey will be occupied.

A solid ceiling or roof area more than 18 square metres.

A structure more than 3 metres high.

A motor vehicle.

Dangerous Goods as listed in the Dangerous Goods (Storage and Handling) Regulations 2000.

A discharge of noxious waste.

Lighting lower than 2.2 metres above floor level.

All portable light fittings used in the MCEC are required to have Certificate of Approval or Suitability from an Australian or New Zealand Electrical Safety Regulator.

Exhibits Requiring Approval

Exhibitor displays that include helium balloons or naked flames as part of their exhibit are required to submit a proposal to the organiser briefly outlining the purpose of the display and how it will be used. Please refer to the following procedures as a guideline.

Helium Balloons

Exhibitors planning to use helium balloons as part of their exhibit are required to obtain approval. All balloons must be securely tethered to the stand. Charges apply to retrieve loose balloons from the Melbourne Convention and Exhibition Centre ceiling.

Naked Flame

Any activity requiring the use of a naked flame including but not limited to candles and cooking demonstrations require approval from the event organiser prior to the event. A Fire Warden may also be required, please liaise with you event organiser to discuss any applicable charges.

Gas cylinders

Exhibitors requiring the use of gas cylinders must submit full details to their event organiser at least seven days prior to their event. Each application will be assessed by the event organiser for approval and to confirm if there is adequate storage available at MCEC. Gas cylinders delivered on-site may be refused if the delivery was made without prior approval or if the representative of the exhibition stand is not present to accept the cylinders.

LPG cylinders shall not exceed 9kg in size with a maximum of two per 3m x 3m stand. The installation and use of gas appliances and gas cylinders shall be undertaken in accordance with the relevant acts, regulations and Australian Standards as amended from time to time.

Storage of LPG cylinders

All LPG cylinders and flammable liquids need to be removed from the exhibition area overnight and stored in the gas cage in the Exhibition Centre Loading Dock. The exhibitor is responsible for moving the cylinders to and from the gas cage in conjunction with the MCEC Log.

Further information or assistance
Please contact AMTIL Head of Events Kim Banks at kbanks@amtil.com.au for further information about your custom stand options.

Displaying Motor Vehicles

Motor vehicles (including Electric and hybrid cars) that come on-site for display at events require prior approval from MCEC and must adhere to the safety guidelines below:

Vehicles in exhibitions cannot be started and run without prior permission from MCEC.

Flooring must be protected by drip trays under each vehicle.

Under no circumstances is fuel to be decanted or vehicles filled in the Loading Docks or within MCEC.

Ignition keys are not to be left in the vehicle and are to be strictly controlled by the exhibitor during the exhibition.

Every car must have at least 1 x 2.3kg, A:B:(E) dry powder extinguishers mounted in a prominent location in accordance with relevant Australian Standards.

All vehicle bump in/out must be discussed with the event organiser and approved by MCEC.

The motor vehicle fuel filter cap must be either sealed or secured to prevent the easy removal of the fuel cap by unauthorised persons.

Motor vehicles powered by flammable gas (LPG) may be displayed under the following conditions:

LPG powered motor vehicles must have their systems fitted in accordance with relevant Australian Standards for LPG gas fuel systems for vehicle engines.

Please contact AMTIL Head of Events Kim Banks at kbanks@amtil.com.au if you wish to display a vehicle on your stand.

Working Demonstrations

All working machinery must have hand protection equipment erected to conform to the Health Commission and Occupational Health & Safety regulations. Demonstration staff must also be fitted with personal protection equipment. Those exhibitors who will have machinery operating and require removal of finished products from the venue should contact the Organisers to make special arrangements. Any excessive amounts of waste material must also be removed periodically from the exhibition site in order to comply with fire regulations.

Plant and equipment

All plant and equipment, including electrical tools brought into MCEC, must be adequately constructed, and fitted with any safety devices required by state and federal laws.

Machinery must be used only for its intended function.

Machinery requiring foundations must be mounted on appropriate bases.

Core drilling or fixing into the floor is not permitted.

Operation of plant and equipment

Plant and equipment operators must carry a current WorkSafe Victoria Licence to perform high-risk work, or a national equivalent in the relevant class.

MCEC reserves the right to request evidence of competency at any time. All plant operators must comply with relevant standard operating procedures required by state or federal laws or regulations and must abide by any instructions made by MCEC.

The use of oxy-acetylene equipment or any other work that emits sparks requires a Permit to Work (PTW) to be undertaken.

Please complete the Cutting Fluid/Swarf Bin/Gas/Hot Works Order Form via your exhibitor dashboard if you require a PTW request to be approved.

All exhibitors must have Public Liability Insurance with a minimum of $10,000,000 in cover. Further details are outlined in the Exhibition Contract and Terms and conditions.

BMS Risk Services are available to quote on all your exhibition and business insurance needs. For assistance or a quote, please contact amtil@bmsgroup.com

A detailed move in schedule will be developed for Australian Manufacturing Week taking in to account all construction and lifting requirements. Please do not assume you can move in on a particular day until this is confirmed by the organisers.

Due to Occupational Health and Safety requirements the following regulations must be adhered to for move in and move out of the exhibition.

  1. a) Fully enclosed shoes must be worn during move in and move out.
  2. b) Children (under 15 years of age) are NOT allowed onsite during the move in move out process.
  3. c) High visibility clothing is compulsory for all exhibitors during move in and move out. High Vis vests are available for loan from Australian Manufacturing Week organisers at the venue.

Consider What You Want to Achieve

  • Generate leads
  • Close sales
  • Introduce or test a new product or product features
  • Solicit new distribution channels
  • Gather competitive intelligence
  • Enhance existing customer relationships
  • Demonstrate a technically complex product
  • Develop product awareness
  • Penetrate a new market or industry
  • Outshine the competition
  • Establish staff expertise in the industry
  • Increase market share.

Set Specific Objectives

  1.     Set realistic objectives
  2.     Plan a strategy and a budget
  3.     Determine resources necessary to achieve objectives
  4.     Establish methods for evaluating results
  5.     Train staff
  6.     Integrate publicity and promotion plans
  7.     Use AMTIL and its resources effectively
  8.     Prepare post show strategy and follow up leads after the show.

Benefits of Pre-Show Promotion & Publicity

  • Encourages visitors to put you on their list of companies to see
  • Provides a reason for sales contact and a timeframe for response
  • Helps pre-sell prospects
  • Differentiates your company and products you will be launching at the show as well as new features, applications, etc.
  • Enhances existing client relationships and loyalty
  • Generates free editorial coverage
  • Produces enthusiasm and anticipation for the event
  • Creates awareness for your company.

Utilise the artwork provided by AMTIL to promote your presence at AMW:

  • Use it in your email signature
  • Add it to your website
  • Reach out to your contacts via email and let them know you’ll be at AMW.
  • Sent a letter inviting your customers and prospects to visit you at your stand at AMW.

At the Exhibition

Selecting the Right Staff

The more visible your presence at the show, the more visitors you attract to your stand, BUT, your success depends largely on the collective talent, product knowledge and energy level of the sales staff at your stand. Take the time to select the right exhibition team, and then train them on what the company hopes to accomplish at the show.

5 Staff Selection Factors

1     Personality

2     Attitude towards exhibitions

3     Previous performance and experience

4     Product/industry knowledge

5     Territory: national vs. regional.

Once you have selected your trade show team, you must plan how to schedule and motivate them for peak performance and to obtain excellent results.

“Trade show studies have shown that 80% of show attendees remember more about the salesperson manning the stand than the stand itself!”

Staff Briefing

In addition to general sales training, all stand staff should be fully briefed before the event on what they’ll be required to sell or communicate and to whom at the show.

Your Key to Successful At-Show Sales

Attitude

  • Be inviting – make sure visitors know they’re welcome
  • Be enthusiastic about your product and company.

Professionalism

  • Dress professionally with comfortable shoes
  • Wear your badge on the right (because you shake with your right hand)
  • Use breath fresheners
  • Keep the stand clean
  • Remember, you represent the company
  • Be professional even after hours – if you are near the exhibition area.

Non-Verbal Skills

  • Have approachable body language – good posture, hand out of pockets, a smile
  • Keep moving in the stand
  • Don’t sit in the stand
  • Don’t cluster around with other staff
  • Don’t pounce immediately – give visitors time to focus on a particular item and yourself time to plan a suitable opening question
  • Don’t look bored or disinterested
  • Don’t “stand guard” on the edge of your stand with your arms folded – passers-by will be reluctant to step into your stand if they feel they have to “get past” someone to do so
  • Don’t read, eat, drink or talk on the phone in the stand.  Take breaks elsewhere.

Knowledge

  • Know your product – applications, specs, features, benefits, availability, price
  • Know how it compares to the competition
  • Keep a reduced, pocket-sized product price list for easy reference
  • Know the locations of restrooms, lounges and eating areas.

Ability to Engage Visitors

  • Use keen observation skills
  • Welcome visitors in the aisle who make eye contact, look intensely at your product or exhibit, or watch your demonstration
  • Be quick with engaging comments and don’t say “Can I help you?” ask open ended questions that demand an informed response and which will enable you to pursue the conversation further
  • Call prospects by name
  • Invite attendees to watch a demonstration, or meet with them after a demonstration.

Other Activities for Stand Staff

  • Arrange to meet with existing customers
  • Plan to entertain hot prospects
  • Check out competitors’ stands
  • Coordinate press interviews and coverage
  • Gather market research information
  • See the rest of the show for good exhibit ideas for the future
  • Keep traffic counts
  • Talk to other exhibitors about their show experiences/success.

After the Show

Steps to Effective Follow-up

If sales leads are to be followed up efficiently and converted successfully you will need to take the following four steps:

  1. Prioritise leads according to urgency
  2. Follow up leads immediately
  3. Pursue leads on an ongoing basis
  4. Track leads to provide a measure of return on investment.

Make a point of contacting each one of your qualified leads, or the entire effort could have been worthless.

Make sure salespeople continue to follow up on leads inquiries and requests for information for at least 12 months after the show.  Sales within the first three to four weeks represent only one-third of the potential response from a trade show, according to CEIR.  Many exhibitors lose the additional two-thirds of sales that can take place up to 24 months after the show due to a lack of follow-up.

The Value of Post-Show Promotions

While you cannot rely on prospects to call YOU, you can increase the chances of their doing so by remaining visible within the marketplace after the event.  Advertising in trade magazines will remind prospects of your products and services in the weeks and months after the show and help to ensure that when they are in a position to purchase, they purchase from YOU.  This will include all prospects that visited your stand but failed to leave their details – no matter how efficient your stand staff are, there will always be some visitors who slip through the net.

Keep reminding your prospects with advertisements, direct mail, phone calls and appointments.

Power air and water are accessed via service pits in the venue floor. Pits are located in a 3m x 6m grid and can be viewed by zooming in to view your stand on the floor plan. Larger squares host power, compressed air and water. Smaller squares host power only. All services must be pre-booked. Please refer to your Exhibitor Dashboard for ordering procedures.

Harry the Hirer is the official stand build supplier for Australian Manufacturing Week and Austech. View the standard build package options here.

For further information or to discuss your requirements and obtain a quote, please contact:

IGOR KOLEVSKI
MANAGER – EXHIBITIONS
0425 781 135
igork@harrythehirer.com.au
HARRY HQ & SHOWROOM
81-95 Burnley Street
Richmond VIC 3121
AUSTRALIA
+61 3 9429 6666

Basic stand cleaning will be provided. This includes rubbish removal and vacuuming. Cleaning will be done at night and we ask for co­operation in keeping your stand as tidy as possible. Rubbish should be bagged or boxed up and placed in the aisle at the front of your stand for removal at the end of each day.

AMW organisers work to ensure all scrap metal from the exhibition is recycled. Swarf bins are emptied regularly and are included in the exhibitor package in the following sizes.

Small Swarf Bin – 120 litre – 48cm x 92cm**

Large Swarf Bin – 240 litre – 58cm x 1.08cm

**preferred size due to weight when full

Please refer to your Exhibitor Dashboard for instructions on how to order your swarf bin(s).

Skip bins will be available for larger metal recycling. If you have any questions in relation to bulky or heavy rubbish removal, please contact AMW Organisers.

Space Only is defined as

– Bare floor ready for your unique plans

Shell Scheme is defined as

– Walling: Side and rear walls as required, or a small walled structure on an island stand
– Signage: choice of two options (overhead fascia or free-standing column)
– Flooring: Carpet Tiles (grey)
– Lighting: spotlights on walls or fascia
– 1 x 240V Power Point

Additional Package Inclusions for all exhibitors
– Comprehensive Online Exhibitor Manual
– Visitor Information Tracker
– Company Listing in Official Visitor Guide Catalogue
– Water and Compressed Air Connection (bookings essential)
– Electricity Consumption
– Exhibitor Information Pack
– Lunch for Exhibitors during Move-in
– Swarf Bins
– Provision and Removal of Cutting Fluids (bookings essential)
– Stand Cleaning
– Meeting Room Facilities (bookings essential)
– Fork Lifts (up to 10 tonne)
– Testing and tagging of appliances and accessories to meet venue requirements
– Exhibitor Lounge access

AMW organisers work to ensure all scrap metal from the exhibition is recycled. Swarf bins are emptied regularly and are included in the exhibitor package in the following sizes.

Small Swarf Bin – 120 litre – 48cm x 92cm**
Large Swarf Bin – 240 litre – 58cm x 1.08cm

**preferred size due to weight when full

Please refer to your Exhibitor Dashboard for instructions on how to order your swarf bin(s).

Contact a Contractor

Audio Visual Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Travis Wall
e: travisw@harrythehirer.com.au
m: +61 425 781 166

Banner Rigging Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Travis Wall
e: travisw@harrythehirer.com.au
m: +61 425 781 166

 

Carpet/Flooring Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Corinne Thomas
e: corinnet@harrythehirer.com.au
T : +61 3 9429 6666

 

Custom Stand Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Igor Kolevski
e: igork@harrythehirer.com.au 
m : +61 425 781 135

 

Cutting Fluid Official Contractor – provision and removal

Quaker Houghton
w: https://home.quakerhoughton.com/
c: Bruce Emmett
e: bruce.emmett@quakerhoughton.com
m: +61 402 145 069

 

Freight Official Contractor

ExpoLogistics
w: www.expologistics.com.au
c: Michael Stubbs
e: mstubbs@expologistics.com.au
m: +61 408 556 132
t: 1300 30 49 50

c: Heath Fleetwood
e: heathf@expologistics.com.au 
m: +61 409 792 532
t: 1300 30 49 50

 

Furniture Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Corinne Thomas
e: corinnet@harrythehirer.com.au
T : +61 3 9429 6666

Lighting and Power Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Travis Wall
e: travisw@harrythehirer.com.au
m: +61 425 781 166

 

Plumbing Official Contractor

F Wood & Sons
w: www.fwoodplumbing.com.au
e: admin@fwoodplumbing.com.au
p: +61 3 9459 6628

 

Walling/Shell Scheme Official Contractor

Harry the Hirer
w: www.harrythehirer.com.au
c: Corinne Thomas
e: corinnet@harrythehirer.com.au
t: +61 3 9429 6666

Recommended custom stand signage suppliers include:

Harry the Hirer
w: www.harrythehirer.com.au
c: Igor Kolevski
e: igork@harrythehirer.com.au
m: +61 425 781 135

Signex
w: www.signex.com.au
c: John Roberts
e: john@signex.com.au
m: 0418 886 688

Harry the Hirer
Dana Radovanovic
w: www.harrythehirer.com.au
e: danar@harrythehirer.com.au
m : +61 425 781 151

John Gibson Displays
w: http://johngibsondisplays.com.au/
e: info@johngibsondisplays.com.au
m: +61 434 421 915

The Melbourne Exhibition Centre Exhibitor Services team is available to help you deliver a successful exhibition stand at Australian Manufacturing Week and Austech 2022.

Exhibitor Services and Stand Catering information can be found here.

You can contact the Exhibitor Services team on:

Telephone: +61 3 9235 8110
Email: exservices@mcec.com.au

Policies, Terms & Conditions

Should you have more than one company represented on your stand, please advise Kim Banks from AMTIL on 0417 146 102 or email kbanks@amtil.com.au a minimum of eight weeks prior to the exhibition.

Please Note: sub-letting of your stand is not permitted without prior approval from the organisers.

Non-approved exhibits will be asked to remove their displays from the exhibition.

For the latest OH&S Policy click here

This Privacy Policy sets out how AMTIL collects, stores, uses, and discloses personal information relating to Australian Manufacturing Week and its other products and services.

https://amtil.com.au/privacy-policy/

For the latest AMW/Austech Exhibitor Terms and Conditions click here